RESPONSIBILITIES: • Own and execute the Social Media Contact Calendar • Manage, Monitor and Engage in Social Media/Internet Communities • Own Social Media, interact with outside Online Communities, Blogs, Message Boards, Email Discussion Groups and Live Chats to generate exposure, publicity and traffic. • Be passionately in tune with latest social media developments, online behavior and trends. Identify opportunities and develop plans/proposals for implementing scalable social media programs to generate maximum social media optimization. • Devise and implement appropriate campaigns for social media activities • Define and track performance of campaign testing and live campaigns. • Provide regular reports to internal stakeholders on campaigns and social media matrices. • Use knowledge gained through analysis to provide insight on forecasting, budgeting and social media marketing direction
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